Description
This antique advertising poster for FORVIL hair pomade, printed by the Draeger firm, measures 36 x 51 cm and is mounted on a 2 mm thick cardboard backing. The poster, with slightly damaged corners, falls into the category of illustrated advertising objects, typical of early 20th-century commercial communication media. Created by Draeger, renowned for its chromolithographic printing expertise, it showcases the product’s quality, presented as ‘the shiniest of its kind.’ Such posters, now sought after by collectors, reflect the graphic techniques of the era and the evolution of marketing strategies.














